Involves activities outside the website to improve its online presence. This includes backlink building, social media marketing, and influencer outreach.

Focuses on optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing content, HTML code, and meta tags.

Concentrates on improving the technical aspects of a website to enhance its crawling and indexing by search engines. It includes site speed, mobile-friendliness, and proper website structure.